Experience

Nike Inc.

Global Digital and Paid Media Strategy with a focus on Nike consumer digital experience, insights led strategy and advertising technology tools for Nike Inc.

Jordan Brand

Brand Marketing Manager supporting membership and acquisition moments for Jordan Brand consumers. Additional work streams include Jordan Gaming Strategy, owned communications for Jordan consumers and other brand campaign initiatives.

Calvin Klein

Consumer Marketing Strategy specializing in insights led brand campaign guidance for owned, paid and organic media channels.

CV and Additional Experience Available Upon Request

Key Projects

Jordan x Fortnite Jumpman Zone: Air Jordan XI Cool Grey

A complete gaming experience in collaboration with Epic Games and Fortnite in support of the Cool Grey Jordan XI Holiday launch.

This fully customized “Cool Grey” gaming experience included a Fortnite map created in partnership with Jordan Brand creative and Epic Games, fully customizable skins with seasonal product featured and the Air Jordan XI Cool Grey on feet, playable in game challenges and consumer in game rewards.

Project completed in partnership with Jordan and Nike creative, social, paid media, sports marketing and digital experience teams.

Nike Audience Strategy for Paid Media

In partnership with internal Nike teams, informed paid media campaigns with audience insights and a view into who our Nike consumers are outside of the Nike ecosystem. Gave guidance on targeting, correct methods of delivery of media as well as the right message and right time based on consumer cohorts.

Jordan Brand Gaming Strategy

During a time where most of us were at home, Jordan Brand wanted to refine the way we connect with the younger Jordan consumer. We developed a full Jordan Brand gaming strategy to define best practices, where we show up as a brand and how we show up.

These baseline principles were brought to life in games like Roblox, Fortnite, NBA2K, Madden Franchise, MLB The Show, Forza and other various gaming partners.

Calvin Klein x Heron Preston

Assisted in crafting the Paid and Organic Social campaigns for the first collaboration between Calvin Klein and Heron Preston. This was done in partnership with our agency who held various data points that we used to derive key insights on how to reach a new target audience for CK and best reach our most valuable consumers.